Award tribute to Mail Force … and you! The most successful newspaper appeal of all time is recognised with a third major gong
- MailForce won Editorial Campaign of the Year at the British Media yesterday
- First raised money for PPE and then for computers for disadvantaged children
- Daily Mail readers raised £12million to secure 42million items of essential PPE
- Our readers then raised £13million for 26,000 laptops for children to get ahead
- Mialforce previously won Best Fundraising Campaign at the Purpose Awards
With staggering sums raised, it is already the most successful newspaper appeal of all time.
And now it has been recognised with a third major award.
MailForce – the inspirational campaign that raised money first for PPE during the pandemic and then for essential computer equipment for disadvantaged children – was yesterday named Editorial Campaign of the Year at the British Media Awards.
It follows two previous honours – Best Fundraising Campaign at the Purpose Awards and the Public Service gong at the British Journalism Awards.
Thanks to the extraordinary generosity of Daily Mail readers, the campaign first raised £12million in record time to secure 42million items of life-saving personal protective equipment for frontline healthcare staff.
And when it became clear that one in five underprivileged children were missing out on home schooling due to a lack of essential computer equipment, our readers stepped up again to help raise a further £13million and provide 26,000 laptops to ensure less advantaged children’s life chances weren’t irreparably set back.
Judges said the campaign was ‘very worthy, well executed, with sizeable funds raised’.
MailForce has since raised another £13million to help Ukrainian refugees.
In a further success, Dominic Williams, commercial revenue officer for the Mail group, picked up the award for Commercial Leader of the Year.
Coming just a day after the Mail’s young journalists were honoured with a triple triumph at the ‘30 to Watch Awards’, the honour is further proof that the best-selling Mail is Britain’s brightest paper.
And, of course, that you are Britain’s most generous readers.